Murdoch
Speech to editors and Media practitioners
As the
pace of technological development increase, media practitioners with any
affiliated institutes have to take part for fully gratification to their
targeted audiences.
Anyone who
doubts this should consider the trend and see how we as media practitioners
will exist while audiences don’t want to spend much time reading newspapers or
waiting for news bulletin while sitting in their leaving rooms, we will loose
our customers and the profession or our media houses will go down if not closed.
Murdoch said, “In the face of this revolution, however we have been very slow to react.
We’ve sat by and watched while our newspapers have gradually lost circulation. We
all know of great and expensive expectations to this –but the technology is now
moving much faster than in the past”.
During the
invention of radio as well television print media life span was jeopardized. A new
technology comes along, and like many new things, it is somewhat exciting at
first, simply by virtue of being new. Hence it’s our time we professionals and
the upcoming to comply with the internet use for better service that will as
well comply with the pace of new technology.
“Despite
this, I’m much confident of our future, both in print and via electronic delivery
platforms. The data may show that young people aren’t reading newspapers as much
as their predecessors, but it doesn’t show they don’t want news. In fact they
want lot news, just faster news of a different kind and delivered in different
way”.
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